By Mark Powers and Shawn McNalis
See if you recognize your own marketing approach in the following description: When business is good,you’re scrambling to keep up with your caseload and not marketing at all. It is overwhelming enough to find yourself in a position that requires you to be a shoulder to cry on, a skilled mediator, a trial attorney, and firefighter simultaneously. But when business starts to fall off, a sense of panic creeps in and you desperately try to market yourself. Some of these marketing efforts pay off, the panic dies down, and the work begins to come in again.
So you stop marketing…until the next time. And the practice always seems as if it is in this cycle of stress and frustration…either too much production or never enough.