The holidays are upon us. It sounds scary, but from a marketing and a planning perspective they are here. In addition to their spiritual significance, we see them as a chance to express sincere appreciation for the referrals you’ve received throughout the year, an opportunity to expand your referral network and a time to develop new clients.
But here’s the reality: Most law firms will be left behind and miss out on the easy marketing opportunities ahead. Let’s not let that happen to you! Depending on your marketing goals for the season, there are parties to plan and gifts to buy – all things which require a little preparation in advance.
Glenn’s marketing tips include:
- Gift giving – what’s necessary to make an impact and ways to prepare for it
- Special greeing cards for legal services
- Setting goals for your holiday marketing