Have you ever wondered whether you should be on Facebook? Start Tweeting? Get LinkedIn? These web-based services, and others like AVVO, are all part of social media marketing. The question we have to address is, should you have a presence on these sites, if not, are you missing out on marketing opportunities? This recording focuses on social media marketing and whether it can help you grow your practice.
What is Social Media Marketing? Social media marketing is the equivalent of good old relationship-based marketing, with one big difference – the interactions occur on-line rather than face-to-face. Think of developing your on-line presence in the same way you develop personal relationships with your referral sources and influencers. Be genuine. Be trustworthy. Give more than you take. Be a “connector” – introduce colleagues who have mutual interests or who can assist each other. Be professional, but friendly. If you follow these simple guidelines as you grow your on-line presence, you’ll not only grow your practice, you just might have some fun in the process.
Nora Bergman, an Atticus® Practice Advisor, led our call on Social Media Marketing. Nora’s tips on Social Media Marketing are also available for download.
Also on the call:
A graduate of Ashley Hall High School, the University of Virginia, and the University of South Carolina School of Law, Mrs. Brown gained valuable experience as a clerk to South Carolina Circuit Court judge William L. Howard and as an Assistant Solicitor for the Ninth Judicial circuit. In 1993 Mrs. Brown entered private practice as an associate at Lee M. Robinson, PA and, in 1999, became a sole practitioner at Melissa F. Brown, LLC.
She has served as the Chair of the South Carolina Family Court Section, and is a member of the American Bar Association’s Family Law Section, the American Bar Association’s Alimony Section, and the South Carolina Women’s Lawyer Association. She has also served as Treasurer of the Charleston County Bar Association’s Family Court Section. In law school, she was a member of the Order of the Barristers, the National Moot Court Team and the Moot Court Bar, and she participated in the National Moot Court Competition. Recently, Mrs. Brown was asked to serve on the Board for the Charleston County Center for Women. Mrs. Brown frequently lectures throughout the state and has written articles for The South Carolina Lawyer and The Law Journal, An Executive Guide to the Law.
She has also published articles in continuing legal education manuals produced by the South Carolina Bar and the National Business Institute. As Chair of the South Carolina Law Council, her current publishing efforts include the South Carolina Family Lawyers’ Tool Kit, a handbook designed to “assist family court lawyers and judges to help cases proceed more efficiently in court.”
Melissa shares her experiences with Twitter on the recording. Her article Effective Legal Tweets to Avoid Sounding Like a Twit! is available for downloading.
Follow Melissa on Twitter – @ComplexDivorce
Adriana is a legal technology consultant and trainer, and President of LawTech Partners, based in Orlando, Florida. Prior to launching LawTech Partners, she managed firm-wide training programs and technology development initiatives in two of Florida’s largest law firms. With LawTech Partners, she delivers training and “tech therapy” sessions for firms of all sizes nationwide.