For many of you, legislative changes and the recent economic downturn mean you’ll be retiring later than you planned. While there are many variables you can’t control in an uncertain future, let’s talk about an often-overlooked variable that some of you may be able to maximize in the near future: your law firm as a salable asset. If you are a sole practitioner or the owner of a small firm, its sale may be the key to funding your retirement. And we believe that if you recognize the opportunity early enough there are client development and practice management tips you can utilize now to help maximize your firm’s value down the road.
But first, for the naysayers who don’t believe their firm is a) worth anything, and b) can’t be sold, let’s take a look at two ways your firm can be transitioned. In states that allow it, it can be sold outright to another attorney who doesn’t want to go through the hassle associated with a start-up, or transitioned internally to a successor who becomes your partner for a overlap transition period until you depart entirely.
In either scenario, you must know what your firm is worth in the marketplace. What follows is a quick, rule-of-thumb formula for self-valuation that you can use to get to a ballpark value.
Keep in mind that an actual sales transaction will require an official valuation by a neutral CPA — one who is agreed upon by the buyer and seller and someone who is an expert in performing service-based business valuations. They will take into account additional variables in your marketplace plus the value of the tangible assets associated with your firm.
In addition to establishing the ballpark value of your firm, however, this quick overview of the formula gives you the opportunity to see some of the more important factors considered during the valuation process. If time is on your side, you can use this information and take the next several years to improve those areas that pull your firm’s value down. Keep in mind that the earlier you start, the more likely you are to maximize its worth.
But back to the formula. By the end, you will have an approximate value, provided you can gather the information you need, do the math correctly, and are conservative with your estimates. What you’ll have is the value of the intangible assets associated with your firm – separate from any property, furnishings or equipment that may be part of the package. This is the hardest area on which to place a value. Following the outline are marketing and practice management tips to increase the worth of your firm in very specific areas.
Putting it all together:
Your answers to the above questions will lead to the selection of a multiplier in the above stated range of .5 to 3.0. That multiplier is then applied to your average of the last 5 year’s gross receipts.
In other words, your 5-year average number will either be cut in half (.5) or multiplied up to three times depending on how you score on the 5 most important value factors.
A firm that scores in the upper ranges on all the value factors, will merit the highest multiplier.
If, for example, your average gross receipts for the last 5 years, is $1 million, and your scores on the value factors are excellent, your multiplier would be the highest possible, or 3.0. Apply this to the $1 million and the value of the intangibles associated with your firm becomes $3 million.
Keep in mind that when all is said and done, you will sell your practice for what a buyer is willing to pay for it in your market. The level of urgency that you feel at that time will also influence the final figure. All the more reason to identify and shore up the value factors where you can – ahead of time.
One of these areas is the degree of “transferability,” in both your client and referral source’ relationships. Here are a few tips to help you make the most of your firm’s value in this arena:
To maximize transferability in the area of client relationships:
- Don’t be ego-centric: from intake on, introduce clients to the “team” approach, so they will be less attached to you and trained to interact with the firm as a whole.
- To facilitate the team approach, be sure you have case management software which allows the appropriate team members to access current information on clients. Put in place a “Designated Hitter” system for client communications.
- Set high standards for serving your clients, and train everyone in the firm to do the same especially any partners/associates who may inherit them down the road.
To maximize “transferability” in the area of referral relationships:
- If you are training a successor, introduce them to your referral sources well in advance of the hand-off. As the rapport and trust begins to grow between them, slowly hand over more of the communication to your successor.
- If you are selling the firm outright, make it part of the contract that you will introduce your buyer to your referral sources and you will stay to manage the relationship for a period of time (6 months to 2 years) to ensure a smooth transition.
- Some sellers remain with their firm after the transition and serve in an of-counsel position specifically to manage referral relationships and acquire new ones. If you have a “marquee” name that draws new business, you can offer this incentive as part of the purchase agreement.
- If your firm relies heavily on advertising which features you prominently, create a partnership in which you begin to feature the buyer, or your successor, in your ads, along with you. Ultimately, plan to withdraw and let them have center stage once the public begins to associate their face with the firm.
Here is a tip to improve the likelihood of scoring high on the question of recurring business. Recurring business is at the heart of what many people think of as “goodwill” in the community, which also encompasses the firm’s reputation. But measuring something as elusive as reputation is difficult. Whether or not clients come back with additional work and recommend you to their friends and family (this will also show up in the number of overall clients you have), is measurable.
- Your firm will increase in value if you serve clients in a variety of related areas. Not only do your marketing costs go way down and profits go up, but your firm will be more highly valued if you can demonstrate reliably recurring business from established clients. If you don’t have complimentary practice areas, that can serve clients in a variety of areas, start to investigate them now.
- You can add a complimentary practice area, or expand your services in two ways: acquire the knowledge yourself through study and additional training, or hire someone who brings with them the requisite skills.
As we said before, when all is said and done — you will ultimately sell or transition your practice for whatever a buyer/successor is willing to pay for it. The valuation process influences, but does not guarantee, a final sales price. But we believe that being forewarned is forearmed: once you know which aspects of your practice count toward making it as valuable as possible, you’ll be better able to make decisions that maximize its future value. And its future value could mean all the difference in financing your life — and lifestyle — in the future.