If you don’t know about the 7 Triggers, you are limiting your ability to win clients, judges, and juries.

Recent neuroscience has proven that Aristotle was wrong: Logic does not win arguments or forge agreements. Emotion does. We justify our decisions with logic and reason, but we are literally hard-wired to let a certain part of the brain – the amygdala – drive our decision-making. And the amygdala is the emotional center of the brain, not the reason and logic center.

Russ Granger has spent a lifetime researching the psychology of business and has trained thousands in the art and science of business achievement at companies such as AT&T, Citicorp, Prudential, Squibb Pharmaceutical, GE, and many other top firms. His critically-acclaimed, award-winning book, The 7 Triggers to Yes, has now been expanded and developed into a comprehensive, convenient e-learning program, designed to get busy professionals quickly up-to-speed on powerful techniques to:

• Motivate others to act

• Produce agreement, compliance, and results

• Generate change, growth, and profit

• Make important things happen with, and through others

• Sell your services, your recommendations, yourself

• Trigger YES decisions 

WIN MORE CASES AND CLIENTS WITH SCIENCE 

How do we most effectively persuade the prospect to engage the firm? The judge to agree with us? The jury to decide in our favor? We activate the human emotional guidance system: the emotional triggers. That’s how we get the verdicts we seek, the clients we want, the success we desire. 

When we do achieve these results, they are happening via the 7 Triggers whether we realize it or not. Just think about the implications of using the 7 Triggers in an active, knowledgeable way – that's power. Real power. 

Let's be clear: Persuasion is not coercion. Activating the emotional triggers that underlie people's decision-making processes is a faster, more direct way to achieve results that are right for everyone. It's not a trick. It's science. 

Use the convenience of an e-learning master class to get up-to-speed on what really matters in closing business and winning decisions.

The entire, interactive program is online, available 24-7, accessible from anywhere with Internet access. It even remembers your place when you log out and return.

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