| By Cammie Hauser, Atticus Senior Practice Advisor
Do
you have a strategy to exit your practice?
What are the different options available? How far in advance should you plan your
exit? These questions and more will be
explored in order to enable you to plan and optimize your exit.
The
first step involves setting goals and then determining the strategy (or
strategies) that will provide the best plan for success. Everyone will eventually leave their
practice. The question is under what
conditions? Will you control or
influence your departure terms or will others?
There are many options that can be part of your exit depending on how
well you plan and implement.
What
action can you take now (today) that will pave your path for your successful
exit? Can you do anything that will
maximize the value of your practice?
What are the key indicators in your practice that you should be aware of
and monitor regularly? This may involve
making different decisions than you currently make on a daily basis by
considering the long-term goals rather than the short-term. It is difficult for many of us to operate
naturally with a long-term focus without encouragement or outside persuasion
and accountability.
Each
practice type has different "assets" that increase the value of your
practice. Most of these are intangible
assets that you can focus on increasing over time. The key is to understand your baseline and
then intentionally increase that particular "asset" in both quantity and
quality. An example would be the
database of your prior clients. How many
do you have? Is the information up to
date? Can you use it for contact
purposes? How effective has it been for
your practice? Can you show a percentage
of prior clients that have returned for additional services? This is a great "asset" that benefits your
firm for many years to come; even after you have exited the practice.
Depending
upon your plan of exit, you should develop in writing your expectations and
things that must happen in order for you to be comfortable with the exit. These are deal breakers (or no compromise on
that issue) that help to create clear direction in what will provide your best
chance for smooth transition. By
reducing it to writing, it can actually help you to start to process and
visualize exactly what your exit will look like. You may even modify these as time progresses
but it is a great tool for implementation.
There
are a number of options that exist to exit your practice. One is to outright sell the firm. Another may be a merger. Still another method is to identify, train
and develop a successor internally. Each
one of these options requires a different amount of time and effort. The best solution is to go back to your goals
and then rank the options with time considerations. Your practice area, market place and even
your personality effect these options.
You can try your most preferred method but always have a plan B in case
you need an alternative.
Will
you be compensated appropriately for all the time, money and effort put into
your firm for many years of investment or simply disappear and have your
practice legacy end? The choice is
yours.
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