The most successful lawyers are those who get
things done with
and through the
help of others. Think about it: successful lawyers have a long list of referral
sources in whom they've inspired trust. These same lawyers readily convert
potential clients to paying clients on a higher than average basis. What skill
do these important interactions hinge upon? The power to persuade. But,
according to Russell H. Granger, author of the book, The 7 Triggers To YES,
most attorneys have been going about the business of persuading others, all
wrong.
Advances in the science of live brain imaging now indicate that logic and
reason don't persuade anyone to do anything. Instead, one of seven specific
emotional connections must be triggered before a referral source or client will
trust you. His research shows that we are not thinking machines, but feeling machines that
think.
