Have you ever wondered
whether you should . . . be on Facebook? start Tweeting? get LinkedIn? These
web-based services, and others like AVVO, are all part of social media
marketing. The question we have to address is, should you have a presence on
these sites, if not, are you missing out on marketing opportunities? This
recording focuses on social media marketing and whether it can help you grow
your practice.
What is Social Media Marketing? Social media marketing is the equivalent of
good old relationship-based marketing, with one big difference - the
interactions occur on-line rather than face-to-face. Think of developing
your on-line presence in the same way you develop personal relationships with
your referral sources and influencers. Be genuine. Be trustworthy. Give more
than you take. Be a "connector" - introduce colleagues who have
mutual interests or who can assist each other. Be professional, but friendly.
If you follow these simple guidelines as you grow your on-line presence, you'll
not only grow your practice, you just might have some fun in the process.
Nora Bergman, an Atticus Practice Advisor, led our call on Social Media Marketing. Nora's tips on Social Media Marketing are also available for download.
Listen in to hear how social media marketing can help you in your practice....
A graduate of Ashley Hall High School, the
University of Virginia, and the University of South Carolina School of
Law, Mrs. Brown gained valuable experience as a clerk to South Carolina
Circuit Court judge William L. Howard and as an Assistant Solicitor for
the Ninth Judicial circuit. In 1993 Mrs. Brown entered private practice
as an associate at Lee M. Robinson, PA and, in 1999, became a sole
practitioner at Melissa F. Brown, LLC.
She has served as the Chair of the South
Carolina Family Court Section, and is a member of the American Bar
Association’s Family Law Section, the American Bar Association’s
Alimony Section, and the South Carolina Women’s Lawyer Association. She
has also served as Treasurer of the Charleston County Bar Association’s
Family Court Section. In law school, she was a member of the Order of
the Barristers, the National Moot Court Team and the Moot Court Bar,
and she participated in the National Moot Court Competition. Recently,
Mrs. Brown was asked to serve on the Board for the Charleston County
Center for Women. Mrs. Brown frequently lectures throughout the
state and has written articles for The South Carolina Lawyer and The
Law Journal, An Executive Guide to the Law.
She has also published
articles in continuing legal education manuals produced by the South
Carolina Bar and the National Business Institute. As Chair of the South
Carolina Law Council, her current publishing efforts include the South
Carolina Family Lawyers’ Tool Kit, a handbook designed to "assist
family court lawyers and judges to help cases proceed more efficiently
in court."
Melissa shares her experiences with Twitter on the recording. Her article Effective Legal Tweets to Avoid Sounding Like a Twit! is available for downloading.
Follow Melissa on Twitter - @ComplexDivorce
Adriana is a legal technology consultant and trainer, and President
of LawTech Partners, based in Orlando, Florida. Prior to launching
LawTech Partners, she managed firm-wide training programs and technology
development initiatives in two of Florida’s largest law firms. With
LawTech Partners, she delivers training and "tech therapy" sessions
for firms of all sizes nationwide.
Adriana is a frequent speaker at
national technology conferences and a regular contributor to nationally
distributed legal and business magazines, newsletters, and web publications.
Having served two years on the Planning Board for
ABA TECHSHOW, today Adriana
Chairs the Technology Core Group of the
Law Practice Management
Section of the ABA and serves as the editor for
TechnoLawyer's
Blawgworld.
Based
out of Orlando, Adriana travels the country and abroad working with law
firms of all sizes and types. Adriana graduated from Stetson University
with a B.A. in Geography and earned her M.A. in Corporate Communication
and Technology from Rollins College. She speaks and trains in English
and Spanish.
