How much time do you spend working on your marketing efforts? Thirty minutes? One hour? Under five minutes?

Many of you have told me that one of your most difficult marketing obstacles is the element of time. Finding the time to make lunch appointments, follow-up with phone calls, or send thank you notes. Much of marketing requires an investment of time on the part of the attorney. Larger firms can rely upon marketing directors to deal with client development, but small firm practitioners have to be more creative.

Here’s a suggestion for small firm practitioners that can cut your time in half: use a Marketing Assistant. This is a person who can devote time each week to your firm’s marketing efforts, including: Read More….

I just finished my ninth year of taking at least four weeks off in a row… a mini-sabbatical. This year I spent a week in Boston — enjoying the city and visiting family (Priceline was very helpful), a week in Sonoma, California, a week working on my game with a golf coach, and a week around the house.

For me, my time away is so much more than a vacation – it’s a business exercise that I encourage everyone to experiment with. Here’s why I take the time away: Read More….