In their new book, marketing experts Tim Tobin and Lisa Braziel suggest that the activity generated by social media sites is analogous to a giant, ongoing 24-hour cocktail party. In fact, the name of their book neatly sums up their philosophy: Social Media Marketing Is A Cocktail Party: Why You Already Know the Rules of Social Media Marketing.

They encourage readers to believe that social media sites like Facebook, LinkedIn and Twitter create an ongoing cyber party that you can step into and out of at will. While there’s no question that social media marketing offers another avenue to market yourself and build relationships with clients, referral sources and experts in your field – the cocktail party analogy seems like a stretch.

Or does it? Let’s take a closer look. Read More….