What do the world’s best attorneys have in common? The ability to persuade. The most successful people are those who get things done with and through others. They always have, always will. Persuasive lawyers build bigger law firms, have more referral sources, convert potential clients to paying clients more easily and convince resistant juries to bring in good verdicts. The ability to persuade is critical to many areas in an attorney’s career. In many ways, your success as an attorney hinges on your power to persuade.

Author Russell Granger has discovered a new and more accessible pathway to persuasion. In his book, “The Seven Triggers to Yes,” Granger posits that instead of using a logical approach, one should tap into emotional cues, or “triggers,” when attempting to persuade others. Read More….