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CUSTOMIZED WEBOUTS
These are web pages customized with your association's logo. Watch and listen as Mark Powers "walks" out onto your screen and welcomes you to the affiliate program.
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CUSTOMIZED LANDING PAGE
This is a webpage co-branded with Atticus and your affiliation's logo. This page contains access to a full range of exclusive Atticus content, as well as Atticus products.
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CUSTOMIZED EMAIL NEWSLETTERS
These are newsletters customized with your affiliation's logo.
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1. RETREAT TO MOVE FORWARD
Mark Powers maps out what it takes to have a productive firm retreat that advances the firm to a new level of performance.
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2. 7 TRIGGERS TO YES According to the book, The 7 Triggers To YES, most attorneys have been going about the business of persuading others, all wrong. In this interview he reveals how to do it right.
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3. HOLIDAY MARKETING
Early fall is a great time to start making plans for your holiday marketing. Listen in as Mark Powers & Shawn McNalis provide tips for your upcoming marketing planning.
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4. THE PROACTIVE MARKETING ASSISTANT
Join Mark Powers and Susan Schmidt to learn more about how to leverage your existing skill set and strengths as you become a proactive Marketing Assistant.
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5. CONTACT MANAGEMENT
SOFTWARE
In marketing, relationships are built largely on personal information. Mark Powers and Shawn McNalis discuss the importance of gathering data on existing and prospective referral sources by using Contact Management Software.
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6. PARALEGALS AND PROFITABILITY
Arthur Greene discusses his book Paralegals, Profitability and the Future of Your Law Practice. You'll learn tips for: selecting the right candidate, creating a practice model that really works, developing world class client service and correcting unprofitable situations.
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7. IS YOUR OFFICE TURNING OFF CLIENTS?
Is your office environment helping or hindering your rainmaking efforts? Potential clients are reading loud and clear the message your office decor is sending – it’s important to know if it’s positive or negative.
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8. YOUR PROFESSIONAL IMAGE
Your personal presentation either adds to, or detracts from, your rainmaking efforts. In this session, the founders of Atticus discuss how to get staff, young associates and partners to look, dress and act in manner consistent with the firm’s professional image.
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9. USE YOUR CALENDAR TO DEVELOP CLEINTS
Learn how to build time for marketing into your already busy life. We’ll introduce you to several excellent time management concepts to help increase marketing time. If you follow the coaching on this call, you’ll get more done in less time and still have time for marketing.
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10. CREATING A SIGNATURE EVENT FOR YOUR FIRM
On this call, you'll get some great pointers from numerous Rainmakers who have hosted very successful Signature Events over the years, including a vineyard food & wine bike tour, a Louisiana Mardi Gras, a "Master's Golf Tournament" for real estate agents, a pig roast, and a "front yard party" with a Buffalo Zoo Theme.
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11. HOW TO GENERATE PR FOR YOUR FIRM
On this call, Mark and Shawn discussed the important difference between advertising and public relations, with an emphasis on how to generate P.R.
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FROM MISTMAKER TO RAINMAKER
By Mark Powers
Original Publishing
Lawyers Weekly USA
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CONTACT MANAGEMENT SOFTWARE AND CLIENT DEVELOPMENT
By Mark Powers and Shawn McNalis
Original Publishing
Clearwater Bar
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SOCIAL ARBITRAGE: WHAT DOES IT HAVE TO DO WITH MARKETING?
By Mark Powers and Shawn McNalis
Original Publishing
Lawyers Weekly USA
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MAKING THE MOST OF YOUR MARKETING DURING THE HOLIDAYS
By Mark Powers and Shawn McNalis
Original Publishing
Lawyers USA
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MARKETING WITH AUTHENTICITY
By Mark Powers
Original Publishing
Lawyers USA
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THE ART OF ASKING FOR REFERRALS
By Mark Powers
Original Publishing
Lawyers USA
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PUT RAINMAKING HABITS TO WORK FOR YOU
By Mark Powers
Original Publishing
Family Advocate
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NEVER STOP MARKETING
By Mark Powers
Original Publishing
Family Law Commentator/The Briefs
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NEED REFERRALS? DON'T WAIT FOR A FAIRY GODMOTHER
By Judi Craig, Ph.D, MCC
Original Publishing
Family Law Commentator/The Briefs
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LAW FIRM RETREAT
By Judi Craig Ph.D, MCC
Original Publishing
San Antonio Lawyer
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INCREASING YOUR UTILIZATION RATE
By Judi Craig Ph.D, MCC
Original Publishing
San Antonio Lawyer
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VACATION 101 FOR LAWYERS
By Sylvia Hsleh
Original Publishing
Lawyers USA
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HOURLY BILLING: THE DEMOCRACY OF THE DEAD
By Ron Baker
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PRACTICING IN BAD ECONOMIC TIMES
By Nora Riva Bergman
Original Publishing
The Dock
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