You are a good attorney with excellent professional skills, drive, and a strong work ethic. You care about your clients and are willing to go the extra mile for success. Yet, your practice is not where you want it to be. Among the key concerns is that you need more and higher value clients. This situation is often caused by two sets of factors:
1) Internal factorswhich include constant interruptions, incessant client demands, staffing concerns, minimal time to market, and insufficient marketing skills.
2) External factors which relate to the growth in the number of attorneys, advances in technology, faster turnaround in information, and increasing competition for clients.
(In 1968 there were 168,000 licensed attorneys. Today there are 1,156,967.)
These factors contribute to the cycle of stress of managing and building a law firm. It becomes imperative to learn how to ethically find and attract new, quality clients.
In addition to the legal expertise that you have already acquired, it is necessary to develop professional marketing skills. These skills will help you manage the cycle of stress and help you to become more competitive.
