Did we enjoy our last Rainmakers call, you ask? First, our entire team sat in on it (including our reluctant marketing assistant). Everyone was writing down ideas furiously, so after the call we stayed an extra 45 minutes and we re-did the 21 assets and 5 Habits profile. We voted to see where everyone thought we were. We came up with 7 to the 2nd power, Rainmaker Level I.

I explained to them that while I was perfectly happy to keep being the main rainmaker, I am 48 and I have had two friends die at their desks this year. Unless they learn to market too, if something bad happens to me, it won’t matter if they’re my partners. They’d have nothing. I don’t want them to have to work for people who undervalue them, and I don’t want them to have to reinvent themselves. I am not sure, but I think I may have gotten through to them this time.

I then gave them the Mini-Marketing Plan and told them to fill it out and give it back on Friday. Our marketing assistant did an Excel spreadsheet that included twenty contacts for each of us. We can add more contacts each month. We also brainstormed the seminar we have coming up in May, and we spoke about edifying others in our firm with our contacts to help cross-selling.

The whole process was so much fun and – while I think they thought it daunting – I found it electrifying! I really love these kids and I want them to have success and a life at the same time. I want it for me too. The thought of really building this practice with them has me juiced ~ and I think it is getting to them in a positive way too.

It was a good time to thank them all for the team building they have been doing over the last few (really rough) months and then it was back to the salt mines. We agreed to take the third Tuesday as our Marketing day each month, so we will block out two hours and get on the Rainmakers call together and then brainstorm again for the second hour. I will cater lunch.

So, yeah, I guess you could say I enjoyed the Rainmakers phone call!

Tony Colleluori
Criminal Defense & Investigatory Trial Lawyers
Woodbury, NY
(516) 741-3400


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