How Good Attorneys Become Great Rainmakers

In today’s competitive business climate, it is more important than ever that attorneys take the time to develop the marketing skills and habits needed to attract higher value clients and referral sources.

Now, for the first time ever, you have a guide to help you achieve the marketing goals that put you in control of your practice and your life!

How Good Attorneys Become Great Rainmakers provides you with an easy, practical action plan that helps you develop the marketing skills and habits needed to attract higher value clients and referral sources. In this book, you’ll find 21 Marketing Assets and 5 Marketing Habits that attorneys acquire on their way to becoming successful rainmakers.

Learn how to:

• Ask for referral sources in a professional and ethical manner
• Use public relations to spread the word about your practice
• Learn to speak powerfully about yourself
• Set up engaging websites and blogs that successfully market you and your practice
• Build a simple but effective monthly marketing plan …and much more!

Discover the benefits of becoming a great Rainmaker. The 21 Marketing Assets and 5 Marketing Habits will put you in control of your practice and your life.

"With thousands of newly graduated lawyers being added to Bar membership rolls each year, the need to learn and apply solid marketing principles grows increasingly more important as the field becomes saturated. Mark Powers and Shawn McNalis have penned a 'star' in an already overcrowded constellation of marketing texts. Their work dedicated to ethical marketing for lawyers presents in 326 pages the 'nuts and bolts' of easily mastered marketing assets and habits that every lawyer, whether a newly admitted Associate or seasoned Senior Partner, should possess.

 

Professional service providers by necessity must adopt a different marketing approach due to ethical constraints in ways others need not be concerned. Therein lays the key to the value of this work. Powers and McNalis outline a process to becoming a rainmaker that demonstrates their mastery of professional service marketing that is both ethical and adoptable by working lawyers. Bottom line - If YOU want to become a successful rainmaker, then adopt new habits to gain referrals, embrace new routines and change your customary way of approaching client development as outlined in this work.

 

As a Law School Professor teaching practice management, I fully intend to include this work as a 'must read' for my 3L students about to graduate and join the ranks of this profession. Each of them will benefit from the wisdom, habits and forms outlined in the text."

 

J.R. Phelps

Director (Retired) Law Office Management Assistance Service, The Florida Bar

Adjunct Professor Florida State University College of Law